Delivering greater value to the people who matter most to your business
Whether it is customers, prospects, suppliers, employees, or shareholders or B2B, B2C, non-profit, or government, people’s needs, context, and experience determine how they interact with and value your business. And it matters to your results.
The more you understand the people who matter, the better you can serve them, the more value everyone gets. We partner with our clients to deliver more value to their people and their bottom line.
![Group of people, friends ordering food at the touch screen self service terminal by the electronic menu in the fastfood restaurant Woman african print dress at ATM](https://ceatro.com/wp-content/uploads/2021/05/AdobeStock_210891439.jpeg)
Consulting >
- Strategy Consulting
- Customer Success
- Product + Service Innovation
- Improved Experiences
Research >
- Needs Research
- Hard to Understand Topics
- Hard to Access People
- Insights for Change
More Services >
- Advising
- Training
- Programs
Meet Our Team
![Cynthia White](https://ceatro.com/wp-content/uploads/2020/02/Cwhite_bl_dk_Img0091_circle-1.jpg)
Cynthia White
President, Ceatro Group
![Nicole (Smith) Rubin](https://ceatro.com/wp-content/uploads/2021/05/Nicolecircle.jpg)
Nicole (Smith) Rubin
Collaborator, Ceatro Group President, Customer Sense Consulting
![Priya Raghunathan](https://ceatro.com/wp-content/uploads/2022/04/Priya_2022_Bio.jpg)
Priya Raghunathan
Management Consultant, Ceatro Group
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