Cynthia White, President

Cynthia is a partner-level management consultant/anthropologist with 20 years experience at well-known global clients. Her skill set spans supply chain, product development, customer strategy, and innovation. 

Cynthia typically works with organizations that have complex product and service offerings and multi-year relationships with customers in both the B2B and B2C space. Executives and P&L leaders count on Cynthia for her accurate analysis, efficient projects, executive-level relationships, and her deep understanding human behavior, customer experience, customer service, and innovation.

 Cynthia created Ceatro Group in 2010, after 15 years of developing practices in customer strategy, innovation, customer experience, and operations at different firms. She has worked on more than 350 consulting projects globally in the private and public sectors in North America, Western Europe, Africa, Asia, South America, Central America and the Middle East and with clients with interests all over the world.

Pre-Ceatro: PRTM, Forrester, and a few others

Prior to opening Ceatro Group, Cynthia was a senior principal at PRTM Management Consulting (now part of PwC Advisory,) an operational strategy management consulting firm, where she helped build their Customer Service/Experience practice. She also held the following positions: Director, Global Customer Service + Customer Marketing, Forrester Research; Director, Sales & Marketing, ESAI; Senior Consultant, Creative Good; Fulbright Scholar, Ghana, West Africa.

Education: BA, Fulbright, MALD

Cynthia earned a bachelor’s degree in studio art and anthropology from College of the Holy Cross, Worcester, MA. While there, she studied abroad at the University of Ghana, Legon. After graduation, she was a Fulbright Scholar in West Africa conducting field research with consumers and companies to explore the global textile market and its impact on culture and development throughout the Black Diaspora and global fashion.

While working full-time at Forrester Research, Cynthia attended the Fletcher School of Law and Diplomacy at Tufts University full-time and earned a masters degree in law and diplomacy (MALD) focused on public and private sector leadership, negotiation practices, conflict resolution, and business operation in high‐risk markets. Her master’s thesis developed a theory and model to help businesses calculate the most effective role they could play to help resolve conflicts in regions in which they were operating to help save lives.


Outside of Consulting: Art, Politics, Dog Brushing

Cynthia is also an artist. She has more than 100 paintings, prints, and photographs in private and corporate collections globally. She has a semi-permanent solo show running at the ShawSpring Partners on Newbury Street in Boston (by appointment). Check out Cynthia’s work online here or on Wayfair’s design site, Perigold.

She spends an inordinate amount of time watching and listening to international politics like its a sport and brushing her dog, Sybil, who, when rescued, was supposed to be a small short haired dog and, instead, grew into a long haired sheep dog with an Instagram account.