by Cynthia White | Mar 10, 2020
Summary: Unstick your B2C and B2B research projects, or pull in research planned for later in the year, do it remotely now (phone, web), and save 20-30% in research costs while helping individuals and sectors impacted by lost wages. In the coming weeks, many people...
by Cynthia White | Oct 4, 2017
Last week, while cleaning out my file cabinet, I came across 20 years of my work performance reviews. From the early days of Forrester Research to my last role before Ceatro Group at PRTM (now PwC Advisory) and a few in between, there, in black and white, were all my...
by Cynthia White | Aug 23, 2017
Professionally we are taught that getting feedback at work is something we should desire, no matter how much we really don’t want it. This ingrained resistance is easily conveyed to customers individually and culturally, essential shutting down a critical...
by Cynthia White | Dec 20, 2015
Eye contact. It’s a big deal. It makes us feel like we are connecting with the other person. It makes use feel like the other person sees us as human and cares what we are saying. (They may not but at least if feels that way.) Eye contact is personal,...
by Cynthia White | Dec 1, 2015
My father’s approach to life can be summed up as a nice blend of fun and pragmatic and our father-daughter bonding time is no different: go to lunch, check the oil and windshield wiper fluid in my car, and run a few errands. Recently my father and I went grocery...
