by Cynthia White | Sep 18, 2013
I’ve started to frequent Chipotle, the American burrito chain, a lot recently and it’s ease of ordering has forever altered me for other burrito ordering. We’ve written before about how your customer’s experiences and expectations are set by...
by Cynthia White | Sep 14, 2013
So far today, depending on how your Saturday is going and how long you have been awake, you have probably interacted with 50 – 200 different products and brands. If you have a child you have likely interacted with more. This count excludes any advertisements you...
by Cynthia White | Sep 13, 2013
“You only get one chance to make a first impression” . . . blah, blah, blah, blah. I promise that is not what this is about today because you know this cliche. You know it’s true. I know it’s true.Your grandfather told it to you, then your...
by Cynthia White | Sep 12, 2013
I have a new freckle. I saw it today. It is on my right wrist. I have approximately 1000 freckles year-round and another 500 that appear in the summer. I wear a lot of sunscreen but, alas, I freckle. There are so many that it seems I shouldn’t be able to...
by Cynthia White | Sep 11, 2013
This question comes up all the time. All. The. Time. Business consultants, sometimes called “management consultants,” are used to explaining what it means to be a consultant. For some reason the word “consultant” elicits a response in people that ranges from “that’s...
