by Ceatro Group | Sep 10, 2013
You know that phrase “don’t sweat the small stuff ?” When it comes to your business, forget you ever heard it. You almost always have to sweat the small stuff to get a great outcome, and even mediocre outcomes, and this is especially true where people that you...
by Ceatro Group | Sep 9, 2013
When is a person not a person? When they become a business customer. Or so you would think if you listened to a lot of researchers and product teams at business to business (B2B) companies. In the consumer world the entire person is considered in product development,...
by Ceatro Group | Sep 6, 2013
Just like people, organizations get stuck. It usually happens around a topic or an initiative or a product or processes. A collection of employees work on something tirelessly as if they are making forward motion but nothing seems to be going right. Everyone is well...
by Ceatro Group | Apr 10, 2013
In honor of Ceatro’s 3rd anniversary today, and in addition to offering a BIG “thank you!” to all our friends and clients, we thought it was a good time to reveal all we know about the word “Ceatro.” As many know, the name of our company came out of both creativity...
by Ceatro Group | Dec 22, 2012
Mapping your customers’ experiences and documenting the Customer Experience you offer to your customers is an important corporate capability. Though we believe one department should own the official, final mapping and all its scheduled updates, we also believe...
