Simplify Your Customer Experience

Do your customers love what you sell but don’t love doing business with you? Are you losing customers even though product satisfaction is high? You aren’t alone. Many organizations focus their design, development, and management efforts on what they...

Part 6: Making Changes To The Customer Experience

Once the customer experience is in the market and you are actively managing it (everyday) there will come a time when making a change to is warranted, demanded, or desired. Making a change is different than managing the experience.  Managing the customer experience...