by Cynthia White | Sep 8, 2013
Today is a big day in the US for many American households – it is the day that football officially starts. 17 weeks of football filling up every Sunday (and part of every Monday and Thursday and the days you read about the games from the day before and the day you...
by Cynthia White | Sep 7, 2013
“The last time I took a bath? Like in a tub?” If you are like most people we know you don’t do it very often. And this makes it the perfect thing to talk about to explain the difference between a NEED and a WANT when it comes to innovation and early stage...
by Cynthia White | Sep 5, 2013
Ceatro is taking up a challenge: write a blog post everyday for 30 days. And today is the first day. When companies launch challenges it usually to get other people involved but this one if just for us. Let’s admit it – we are bad at blogging. When it comes to...
by Cynthia White | Dec 10, 2012
Check out our recent presentation on Slideshare: How Service Strategies Should Tie to Product Strategies
by Cynthia White | Oct 15, 2012
When we try to understand our customers, our employees, and our partners we often think about them in an insular way: we separate their life from their work; we separate their experience with consumer products from their experience with business products; we separate...
