by Ceatro Group | Feb 10, 2020
Our blog posts to date have started the discussion about why customer (and employee and supplier) experience is so important in securing customer loyalty, revenue, and respect in consumer oriented organizations and business oriented organizations. We have looked...
by Ceatro Group | Sep 18, 2017
Customer needs is a pretty buzzy phrase right now. Like ‘customer success,’ and ‘customer experience,’ it is popping up in a lot of marketing materials. Many companies tell us they understand customer needs as a way of signaling that their products and services are...
by Ceatro Group | Apr 25, 2017
Do your customers love what you sell but don’t love doing business with you? Are you losing customers even though product satisfaction is high? You aren’t alone. Many organizations focus their design, development, and management efforts on what they...
by Ceatro Group | Apr 22, 2016
We are pleased to announce that Tufts Magazine recently published an article written by Cynthia White, Ceatro’s president, in its Spring 2016 edition about the importance of considering customers, suppliers, employees, and partners when designing. Companies Fail...
by Ceatro Group | Nov 14, 2015
Once the customer experience is in the market and you are actively managing it (everyday) there will come a time when making a change to is warranted, demanded, or desired. Making a change is different than managing the experience. Managing the customer experience...
