Tufts Magazine: Companies Fail When They Design Products Without Considering The Human Beings Who Will Use Them by Ceatro Group | Apr 22, 2016 We are pleased to announce that Tufts Magazine recently published an article written by Cynthia White, Ceatro’s president, in its Spring 2016 edition about the importance of considering customers, suppliers, employees, and partners when designing. Companies Fail When They Design Products Without Considering The Human Beings Who Will Use Them ← See previous post See next post →